American web sex
Popular pro-hookup same-sex representations have also emerged in television series like "Queer as Folk" and "The L-Word." When it comes to real life, most of today's young adults report some casual sexual experience.
Hookups are becoming more engrained in popular culture, reflecting both evolved sexual predilections and changing social and sexual scripts.
Similarly, in a study of 832 college students, 26 percent of women and 50 percent of men reported feeling positive after a hookup, and 49 percent of women and 26 percent of men reported a negative reaction (the remainders for each sex had a mix of both positive and negative reactions; Owen et al., 2010).
However, both sexes also experience some negative affect as well.
The media have become a source of sex education, filled with often inaccurate portrayals of sexuality (Kunkel et al., 2005).
The themes of books, plots of movies and television shows, and lyrics of numerous songs all demonstrate a permissive sexuality among consumers.